Name and Shame
Name and Shame

Naming and Shaming - The History Behind the Tactic

News And Updates | 16th Oct, 2021



The surge of injustice, maltreatment, and violation of human rights in our society calls for quick action. In the work environment, employers treat their employees poorly. Workers’ salaries are withheld and some workers earn below the minimum wage. People fall prey to scams from fraudulent organizations that make mouth-watering promises. Some people trade their feelings for money as romance scam is on the increase. When these victims write back to their offenders expressing their grievances, their messages end up in the junk folder with no replies. The government may create anti-democratic policies that violate human rights. Sometimes they fail on their primary responsibilities. Minors are sexually molested. Their hearts bleed and their eyes overflow with tears. Students are offered good grades in exchange for sex; their lives are jeopardized. The bad experiences are unending and seen in every aspect of our lives. Sadly, this is the reality of the world that we find ourselves in. Something needs to be done to stop more people from falling victim.

Many victims fall into anxiety and depression as they get trapped in this dark circle. They scream for help, but it falls on deaf ears. Would you allow the perpetrators to get away with it? Do you know what “name and shame” mean? Are you curious about the history behind naming and shaming? Maybe you are fed up with how you’ve been treated wrongly? Are you looking for a platform to voice out and share your circumstances?

In this article, we’ll unveil the meaning, benefits, history, applications, and the best ways to utilize the naming and shaming tactic in this modern era to change the world.

What Is Naming and Shaming? 

Naming and shaming is a practice of calling out a wrong deed. The goal of naming and shaming is to discourage a repeat of the said activities, encourage patriotism, and protect others from falling prey. Additionally, naming and shaming are often used locally and internationally to condemn the violation of human rights by the government and companies alike. Little evidence has suggested that naming and shaming reduce mayhem. The named and shamed individual, organization, or government will most likely retrace their steps and make amends for their wrongs. Sometimes, the government will name and shame companies that fail to oblige to their legal responsibilities. The benefit of naming and shaming supersedes its limitations.

Origin of the Naming and Shaming

The late 19th century introduced the phrase, “name and shame,” to the world. A piece from a Pennsylvania newspaper, The Warren Ledger, in October 1884, used this phrase as a noun phrase: “None are willing to father the name and shame being beer or whisky man.”

The popularity of the phrase grew till the 1990s. The UK government initiative further promoted the usage of the word (as a verb phrase). The Independent (London), on 8 October 1996, gave a report: “The Home Secretary [Conservative minister Michael Howard] is also expected to suggest a scheme to name and shame young offenders by giving courts the power to remove the automatic anonymity for under-18s.”

Various reports showed the use of the word in the past. And the term has stormed the continent in the 21st century. The invention of the internet makes naming and shaming easier and more influential.

Application of Naming and Shaming tactic

Individuals, organizations, and the government apply naming and shaming to promote obedience and discourage bad practices. Let’s see some examples of how naming and shaming have been used. 

The British government created a scheme in 2010 to call out businesses that failed to pay the National Minimum Wage to their employees. The goal of the naming strategy is to keep the public informed of the minimum wage enforcement and discourage employers from attempting to break the minimum wage law. The government agreed to the name and shame strategy because they observed that some employers will most likely pay attention to the social effect of being called out in public by financial threats.

The UK department for business, energy, and industrial strategy in December 2018 applied the naming practice to encourage employers who refused to pay employment tribunal awards. Government studies revealed that 34% of employment tribunal awards in England and Wales and 46% in Scotland were unpaid. 

Citizens' advice in 2013 suggested that the UK’s Consumer Bill of Rights should be supported by action by trading regulators to name and shame businesses that have refused to improve their poor customer practices.

The US government (Obama administration) in 2016 bought the idea of increasing awareness in the international community of the dangerous effects of the illegal wildlife trade on some of the world’s endangered species. The US government initiated and passed the Eliminate, Neutralize, and Disrupt Wildlife Trafficking Act into law. The act stipulated that the US Secretary of State provide congress with a report showing ‘focus countries’ and ‘countries of concern’ related to wildlife trafficking. When the US Department of State supplied the requested report to the congress and was made available to the public, the media went haywire. The effects are still visible today.  

Utilizing naming and shaming tactic in the 21st century

Naming and shaming is the right strategy to apply if we desire justice, patriotism, and accountability in the 21st century. Individuals, organizations, and the government need to achieve this objective and protect ourselves and future generations.

In the past, naming and shaming was less effective as there was no provision to reach out to more people. Communication was done through letters and media–which were unaccessible to an average person. The average person will have to go through hell for their voice to be heard.

The evolution of the internet makes it all different. With a smartphone, one can reach out to thousands of people. The usage of social networks is on the rise. Most of these social platforms boast billions of active users. The world is now a global village. Now, the possibilities of making a difference and utilizing naming and shaming are unlimited. 

The big question is: Which is the right platform to use?

Join the moving train

Social networks are undoubtedly good, but not perfect. Their terms and conditions are scary. We all have to play by the rules of their billionaire owners.

Nameandshame is here to save the day. Nameandshame is a free website designed for all those willing to share their experiences and name and shame evildoers. Have you worked with employers that change policies like chameleons so that they can find a reason to fire you? Has an organization scammed you? Have you been sexually harassed? Has your government created anti-democratic policies? Have you fallen prey to any romance scam? Do you have a complaint or a business to name and shame? This platform values your opinion and experiences. 

Additionally, the platform is free, fast, and easily accessible. The steps to share your complaint are straightforward. To post a complaint, you may provide the following details:

  • name of your offender
  • description of the complaint
  • evidence to back your claim (receipts, screenshot, photos of goods, videos, etc.)
  • category of complaint (health, scam, etc.)
  • location of your offender (state, city, country, etc.), and 
  • contact details of your offender (website and phone number will do).

Post a complaint today

With, you also get the chance to connect with like-minded people that hope to change the world. You also get to hear other people’s stories. 

What are you waiting for? Join a platform that is here to provide support and voice for hurt souls. Time is racing against us! Save more souls by sharing your experience! The platform is one click away! 


With the name and shame strategy, right platform, and right actions, we believe that the world will be a much better place. Defaulters and human rights violators will face the music. People will be forewarned and saved from the dangerous tangles of bad employers and criminal organizations. is the right platform to lead the revolution! 




News And Updates


Naming and Shaming - The History Behind the Tactic

Introduction The surge of injustice, maltreatment, and violation of human rights in our society calls for quick action. In the work environment, employers treat their employees poorly. Worke...

16th Oct, 2021


‘Openness’ not ‘bad’: New Jersey reveals the identities of police officers who have been disciplined for misbehavior.

In a step state officials say would increase police openness in New Jersey, the state attorney general’s office published the identities of over 200 officers disciplined for significant misbehavior...

4th Oct, 2021